DESIGNed for visitors

MOBILE WEB USAGE IS GROWING VERY FAST, SO HAVING A RESPONSIVE WEBSITE IS A MUST TO REACH AND DELIVER A GREAT EXPERIENCE TO A MUCH BROADER AUDIENCE

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1

Mobile Friendly

ALL PAGES, AND ELEMENTS WITHIN THE PAGES, MUST DISPLAY CORRECTLY NO MATTER WHAT SCREEN SIZE THE VISITOR IS USING, SO IT’S EASILY VIEWED AND NAVIGATED ON A SMARTPHONE OR TABLET

2

ALL BROWSERS

EACH BROWSER INTERPRETS YOUR WEBSITE CODE IN A SLIGHTLY DIFFERENT MANNER, PAGES OF YOUR SITE SHOULD NOT APPEAR DIFFERENTLY TO VISITORS USING DIFFERENT BROWSERS

3

Consistent Navigation

VISITORS MUST SEE THE MOST RELEVANT INFORMATION IN THE NAVIGATION HEADER AND NOT JUMP THROUGH HOOPS TO FIND WHAT THEY’RE LOOKING FOR, OR THEY WILL LEAVE WITH A BAD EXPERIENCE

4

clear page hierarchy

PAGES ON THE SITE MUST BE ABLE TO BE REACHED BY A LINK FROM ANOTHER FINDABLE PAGE. THE REFERRING LINK SHOULD INCLUDE EITHER TEXT OR AN IMAGE, THAT IS RELEVANT TO THE TARGET PAGE