BUSINESS ANALYSIS

IN THIS PHASE WE ANALYSE YOUR BUSINESS OPERATION, YOUR DIGITAL ONLINE PRESENCE, CURRENT METHODS OF MARKETING AND HOW YOU FARE AGAINST YOUR COMPETITION

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1

WEB PRESENCE

WE BRING VISITORS TO YOUR WEBSITE, SO YOUR CURRENT SITE MUST BE THOROUGHLY ANALYSED ON HOW IT WILL MEET USERS’ INTERFACE EXPECTATIONS AND CONFORM TO GOOGLE’S TECHNICAL GUIDELINES

2

PRODUCTS AND SERVICES

WE MAY BE FAMILIAR WITH YOUR INDUSTRY, BUT WE STILL WANT TO FIND THE PRODUCTS OR SERVICES THAT YOU OFFER WHICH DIFFERENTIATE YOUR BUSINESS FROM OTHERS IN YOUR MARKET

3

COMPETITION

IT’S PARAMOUNT TO KNOW WHO YOUR COMPETITIONS ARE AND WHY THEY ARE SUCCESSFUL; ONE OF OUR PRIME TASKS IS TO SPY ON THEM TO KNOW WHY THEY’RE SUCCESSFUL AND COPY THEIR STRATEGY

4

MANAGEMENT OBJECTIVES

HIGH LEVEL MANAGEMENT STUDY AS TO WHERE YOUR BUSINESS IS AT RIGHT NOW IN MARKETING, WHERE YOU WOULD LIKE TO SEE IT IN ONE/ THREE/FIVE YEARS AND WHAT NEEDS TO BE DONE TO GET YOU THERE