the end of an era

YELLOW PAGES WERE KING, NOW REST IN PEACE! IN ITS HAY DAYS, IT WAS THE MOST GUARANTEED WAY TO PROMOTE PRODUCTS, GET LEADS AND ACQUIRE NEW CUSTOMERS

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1

OLD WAY DOESN’T WORK ANYMORE

WE USED TO BE ABLE TO JUST PLACE AN AD IN THE YELLOW PAGES AND CUSTOMERS WOULD START CALLING; THIS NO LONGER WORKS AND THIS OLD WAY FOR LEAD GENERATION IS NOW FAILING

2

YELLOW PAGES ARE DEAD

IT’S EVIDENT FROM THE CURRENT SICK SKINNY SIZE 0F YELLOW PAGES DIRECTORY THAT BUSINESSES ARE NO LONGER PLACING ADS THERE AND IF CUSTOMERS ARE USING THEM, IT’S ONLY FOR DOOR STOPS

3

PRINT ADVERTISING

NEWSPAPERS, TRADE MAGAZINES, AND ALL PRINT ADVERTISING MEDIA IN GENERAL ARE ALL DECLINING IN DISTRIBUTION AND READERSHIP AND ARE UNABLE TO GIVE US A REASONABLE RETURN ON INVESTMENT

4

GOOGLE IS THE NEW CROWNED KING

GOOGLE HAS REPLACED PRINT MEDIA AND IS WHAT WE ALL NOW USE TO FIND PRODUCTS OR SERVICES; WITH AN ESTIMATED REVENUE OF 2.5 BILLION PER ANNUM, JUST FROM AUSTRALIAN BUSINESSES ALONE