DIGITAL WORKFLOW

THIS IS THE ANATOMY OF DIGITAL WORKFLOW FOR NEW CUSTOMER ONLINE ACQUISITION; AND THE YIELD VALUE FROM THE RETAINED CUSTOMERS OVER TIME




1

CLICK THROUGHS

WHEN A SEARCHER DIALS A KEYWORD, YOUR ADS SHOW (IMPRESSIONS) ON THE GOOGLE SEARCH PAGE; CLICK THROUGHS ARE THE NUMBER OF SEARCHERS THAT CLICKED ON YOUR ADS TO COME TO YOUR WEBSITE

2

LEAD CONVERSION

CONVERSION RATE IS THE NUMBER OF VISITORS THAT TOOK ACTION (FILLED IN A FORM, MADE A CALL OR BOUGHT A PRODUCT) DIVIDED BY THE TOTAL NUMBER OF VISITORS ARRIVING TO YOUR WEBSITE (TRAFFIC)

3

VALUE PROPOSITION

EVERY ACTION TAKEN BY A VISITOR ON YOUR WEBSITE HAS A MONETARY VALUE EVEN IF IT IS NOT AN ACTUAL SALE; WE AGGREGATE ACTION VALUES TO DETERMINE IF THE SET GOALS HAVE BEEN ACHIEVED

4

CUSTOMER LIFE VALUE

THE REPEAT SALES OVER THE YEARS FROM CURRENT CUSTOMERS IS THE CREAM ON THE TOP, AND IS THE MOST VALUABLE METRIC IN ANY RETURN ON INVESTMENT CALCULATION

DIGITAL WORKFLOW
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