Market shift

ANNUAL STATISTICS IN AUSTRALIA NOW SHOW THAT MORE AND MORE BUSINESS ACTIVITIES ARE GOING ONL INE WITH FASTER GROWTH, INCREASED REVENUE AND HIGHER PROFIT MARGINS




1

OFFLINE VS ONLINE

THE AUSTRALIAN ECONOMY OVERALL IS GROWING AT A MODEST AVERAGE RATE OF APPROXIMATELY 2%, MEANWHILE, ONLINE BUSINESS IS GROWING AT A MUCH HIGHER RATE OF 32% PER ANNUM!

2

Retail Sales Index

NATIONAL AUSTRALIA BANK'S ONLINE RETAIL SALES INDEX SHOWED ONLINE RETAIL SALES ARE GROWING AT MORE THAN 15 TIMES THE RATE OF THE OVERALL RETAIL SECTOR

3

THEY not only search, they also buy

ACCORDING TO THE AUSTRALIAN BUREAU OF STATISTICS (ABS) OVER THREE QUARTERS (76 PER CENT) OF AUSTRALIA'S 15.4 MILLION INTERNET USERS MADE A PURCHASE OR ORDERED ONLINE

4

TREND IS NOT REVERSING

THE INTERNET HAS CHANGED THE ECONOMY FOREVER AND SMALL BUSINESS MUST ENGAGE IN ONLINE MARKETING OR GRADUALLY BECOME ANTIQUATED, UNPROFITABLE AND UNSUSTAINABLE

Market shift
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