social media

DEPENDING ON THE INDUSTRY AND ESPECIALLY FOR B2C (BUSINESS TO CONSUMER), SOCIAL MEDIA MARKETING CAN BE A GREAT HELP AND HAVE A HUGE IMPACT ON BUSINESS SUCCESS

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FACEBOOK

THERE IS NO DENIAL THAT SOCIAL MEDIA HAS A PLACE IN ANY BUSINESS MARKETING MIX AND ALSO THAT THE FIRST IN LINE TO CONSIDER IS FACEBOOK; THE 800 POUND GORILLA IN THE SOCIAL MEDIA SPACE

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MORE PLATFORMS

THERE ARE OTHER SOCIAL MEDIA PLATFORMS TO ALSO CONSIDER LIKE TWITTER, LINKEDIN, INSTAGRAM AND MORE ON THE RISE; ALL SUIT B2C (BUSINESS TO CUSTOMERS) MORE THAN B2B (BUSINESS TO BUSINESS)

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THE JURY IS OUT

SOCIAL MEDIA MARKETING CAN BE EXPENSIVE AND VERY TIME CONSUMING; AND SINCE PERFORMANCE DEPENDS ON THE INDUSTRY & THE PRODUCTS, THE RETURN ON INVESTMENT CAN VARY GREATLY

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PRESENCE

IF SOCIAL MEDIA ADVERTISING WORKS FOR A BUSINESS THEN IT’S WELL AND GOOD; BUT IF NOT, THEN THE LEAST A BUSINESS CAN DO WITH VERY LITTLE EFORT & COST IS TO CREATE A FACEBOOK BUSINESS PAGE