DESIGNED FOR GOOGLE

YOUR WEBSITE IS YOUR NUMBER ONE ONLINE MARKETING ASSET, SO A GOOGLE FRIENDLY WEBSITE IS INTEGRAL TO THE SUCCESS OF SEARCH ENGINE MARKETING

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1

PROMINENT company info

FOR CREDIBILITY AND EASY ACCESS A COMPANY LOGO, CONTACT PHONE NUMBER, AND EVEN ADDRESS AND OPENING HOURS MUST BE LOCATED IN THE HEADER ON ALL PAGES OF THE WEBSITE

2

visible CALLS FOR ACTION

THESE ELEMENTS INCREASE CONVERSION RATE AND ARE KEPT “ABOVE THE FOLD” ON LANDING PAGES. THIS MEANS THAT THEY ARE ALWAYS VISIBLE BEFORE THE USER BEGINS SCROLLING DOWN THE WEB PAGE

3

HOME COMING

LANDING PAGES MUST MAP PERFECTLY TO THE TRIGGERING MESSAGES IN GOOGLE CAMPAIGN ADS; SO WHEN VISITORS ARRIVE TO A PAGE, THEY KNOW THEY’RE IN THE RIGHT PLACE AND FEEL INSTANTLY AT HOME

4

CONVERSION funnel

INFORMATION ON PAGES MUST INTERRELATE WITH EACH OTHER AND WITH CALLS FOR ACTION; SO AS VISITORS NAVIGATE, THEY’RE DIRECTED DOWN THE FUNNEL OF CONVERSION INTO PAYING CUSTOMERS