Swot analysis

LEVERAGING YOUR GOODWILL AND INDUSTRY EXPERIENCE, YOU CAN TRANSIT TO A MORE SECURE FUTURE MARKETING MODEL AND GET SUPPORTED EVERY STEP OF THE WAY BY A TECH AND SMALL BUSINESS EXPERT PARTNER

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1

strength: CURRENT BUSINESS

1) YOU’RE A CREDIBLE BUSINESS WITH GOODWILL & MARKET PRESENCE
2) YOU HAVE VALUABLE PRODUCTS/SERVICES THAT CUSTOMERS NEED
3) CUSTOMERS LOVE WHAT YOU OFFER, REPEAT AND BECOME LOYAL

2

weakness: DIGITAL MARKETING IS HARD

1) NO INTERNET MARKETING KNOWLEDGE OR TECHNICAL EXPERIENCE
2) YOU DON’T KNOW HOW WEB MARKETING WORKS OR WHERE TO START
3) ABSENCE OF GUIDANCE AND EXPERT SUPPORT DURING THE TRANSITION

3

opportunities: PARTNER WITH WEBGEN

1) USE YOUR GOODWILL BUT MOVE TO A FUTURE MARKETING MODEL
2) NEW LEADS GENERATE EXTRA INCOME AND SECURE YOUR BUSINESS
3) GET HELP & ONGOING SUPPORT FROM DIGITAL MARKETING EXPERTS

4

threats: IF YOU DO NOTHING

1) FAST UPTAKE OF WEB MODEL GIVES COMPETITION UNFAIR ADVANTAGE
2) LOSING MARKET SHARE AND CUSTOMERS TO YOUR COMPETITORS
3) IT’S KNOWN THAT BUSINESSES THAT DON’T GROW END UP SHRINKING