SPLIT TESTING & SEO

SPLIT TESTING COMPARES MULTIPLE VERSIONS OF A WEBSITE PAGE OR A LANDING PAGE AND TRACKS THEIR PERFORMANCE TO DETERMINE WHICH ONE CONVERTS VISITORS BEST

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WHY SPLIT TESTING?

THERE ARE SO MANY VARIABLES ON A WEB PAGE THAT SURPRISINGLY AFFECT VISITOR BEHAVIOUR; LAYOUT OF PAGE, SIZE OF FONT, COLOUR OF BUTTONS, ETC, ETC; VISITOR BEHAVIOUR IS UNPREDICTABLE AT BEST

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TRAFFIC SPLITTING

IN A TEST RUN, WE CREATE MULTIPLE VERSIONS OF THE SAME PAGE AND THE SERVER SENDS A PERCENTAGE OF VISITORS TO EACH VERSION USING AN ALGORITHM

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COMPARISON ANALYSIS

A DOLLAR VALUE IS ASSIGNED TO EACH CONVERSION SO AN INCREASE IN CONVERSION RATE CAN BE CALCULATED IN A MONETARY VALUE AND DETERMINES THE WINNING PAGE VERSION

4

IMPORTANCE

A SMALL INCREASE IN PERCENTAGE OF CONVERSION KEEPS WORKING OVER AND OVER AND THEREFORE ACCUMULATES AND CAN MAKE A BIG DIFFERENCE TO THE END BOTTOM LINE