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T H E M E S S A G E S I N Y O U R G O O G L E ADVERTISEMENT AND THE CONTENTS OF YOUR LANDING PAGES ARE CRUCIAL TO THE SUCCESS OF YOUR MARKETING CAMPAIGNS

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1

Search engine ads

AN AD DISPLAYS WHEN A KEYWORD IS SEARCHED; SO THE MESSAGE IN THE AD MUST MATCH THE KEYWORD AND MUST BE RELEVANT TO THE CONTENTS OF THE LANDING PAGE IT’S DIRECTED TO

2

QUALITY SCORE

GOOGLE GIVE A HIGH SCORE TO THE SITE IF AD MESSAGES MATCH YOUR PRODUCTS OR SERVICES AND A LOW SCORE IF THEY DO NOT; QUALITY SCORE DIRECTLY AFFECTS YOUR AD PLACEMENT IN THE SEARCH PAGE

3

LANDING PAGES

CONTENTS IN A LANDING PAGE MUST MAKE VISITORS FEEL INSTANTLY AT HOME WHEN THEY FIRST ARRIVE OR IT’S VERY EASY FOR THEM TO JUST CLICK AWAY TO ANOTHER COMPETITOR SITE

4

BOUNCE RATE

THIS IS THE PERCENTAGE OF VISITORS WHO COME TO A PAGE ON YOUR WEBSITE BUT LEAVE WITHOUT VIEWING ANY OTHER PAGES; HIGH BOUNCE RATE IS MOSTLY BAD (MAYBE GOOD IN SOME CIRCUMSTANCES)