landing pages

THIS IS THE FIRST IMPRESSION THE VISITORS GET ABOUT YOUR BUSINESS; AND WITH OTHER SITES A CLICK AWAY, IT’S TRUE TO SAY: “YOU DON’T GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION”

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1

perfect match

WHEN SEARCHERS DIAL A KEYWORD IN GOOGLE, SEE AND CLICK ON A LINK IN ORGANIC RESULTS OR ON A GOOGLE AD, THEY EXPECT TO LAND ON A PAGE WITH CONTENTS THAT MEET THEIR SEARCH CRITERIA

2

full engagement

COLOURFUL BUT CLEAN VISUAL APPEAL STOPS THE VISITOR FROM BOUNCING OUT (GOOGLE PENALISE FOR THAT), AND UNCLUTTERED LAYOUTS KEEP THE VISITOR INFORMED AND EVEN ENTERTAINED

3

Traffic is Vanity

UNFORTUNATELY, WINDOW SHOPPERS DON’T PAY BILLS; UNLESS YOU CONVERT THOSE BROWSERS INTO PAYING CUSTOMERS, SPENDING MONEY ON BRINGING TRAFFIC TO THE SITE IS WASTED

4

Conversion is sanity

CUSTOMER ACQUISITION IS ALWAYS THE GOAL AND CALL TO ACTIONS ARE THE TRIGGERS; WE WANT THE VISITOR TO MAKE A PHONE CALL, FILL AN ENQUIRY FORM, BOOK AN APPOINTMENT OR BUY A PRODUCT